Assignment 5 Applying the techniques of Illustration and narrative.

Well here’s the final assignment for this module based on doing promotional material for a lovely old Kent building – The Abbott’s Fireplace .

This is, in some ways, a follow up to the story of the Gatekeeper opening in the earlier exercise in that this is another property my ex wife and her partner have taken on.  Although it has a bar, it is not strictly speaking a pub – more of a guest house, although the intention is to eventually make it, in addition, an upmarket restaurant.  It is an “Historic Building of Kent” and is described on the website ( for these as follows:-

“This excellently preserved building, which also comprises a restaurant, has not been altered in terms of structure and offers the experience of medieval open fireplaces, original wooden beams and lead window frames. The hotel is also furnished with antique furniture, which adds to its character. Throughout its history, the building has boasted many notable visitors, such as the Duke of Wellington, who used it as his headquarters before his final clash with the French emperor Napoleon. It also served as a hideout to King Charles II and the Duke of Richmond during troubled times.”

I originally came up with the idea of doing one of those trifold A4 brochures such as you find in racks in hotel foyers, but after playing about with this idea I thought that the constraints of fitting in the photos in the three columns did not do the photos justice:-.

Abbotts fireside brochure

The aborted brochure format

I then thought that, as an alternative, it would be an idea to do a spread illustrating the Abbott’s Fireside – like one of those articles you find in county magazines ( that are almost adverts for the place itself.

The shots were taken one morning before the place has officially opened.  All were shot with a tripod and are mostly using natural light and/or the lights in the rooms.  I did on a couple of the shots, however use some studio lights to highlight certain areas.  I ended up with some 169 shots including multiple exposure where necessary):-

Contact AF 1

Contact sheet 1

Contact AF 2

Contact sheet 2

Contact AF 3

Contact sheet 3

Contact AF 4

Contact sheet 4

The photos used in the final selection are shown below:-


Natural light but slightly overexposed to remove the grayness of the sky.


Interior shot carefully positioned to hide Gents loo sign behind the crossbeam above the chair, again slightly overexposed to lighten the sky.


A combination of three exposures at normal, -3 stops and +3 stops to bring out the shadows and nullify the highlights.


Natural light angled to get the window and the highlights on the kettle.


Narrow depth of field used to accentuate the nearest metal support


Narrow depth of field again used to bring out the cup’s lettering. I wanted to include the window to emphasise the lightness of the room.


Used the rooms lighting to brighten up the left hand side of the shot which otherwise was in shadow and also add a bit of warmth to the scene.


Another merged exposure to lighten up what was quite a dark area.


Natural light shot at this angle to exclude the cars parked next to the premises and to highlight the historical building sign.


As above I would have like to have a shot of the whole frontage but the cars parked there made it difficult to get a good photo.


Another interior shot exposure, highlights and shadows adjusted to get both internal and external detail.


Highlights brought down to show exterior detail and shadows brought up to show interior detail.


In this shot I used the premises own lighting, and a studio modelling light (at right hand side )at the far end of the shot to bring out the shadows.


Combined exposure to get detail in the very dark area behind the bar,


Natural Light and soft modelling light to the right and at an 45′ angle to the carving.


Another combined exposure, but with studio lights (just on modelling light setting) to left of camera facing square to the image and to the left at an angle.

Here are the photos in the final article form:-

Abbotts article page 1

Page 1

Abbotts article page 2

Page 2


Abbotts article page 3

Page 3

The wording of the article reflects the eventual use envisaged for the Abbott’s Fireside.   I had a look at other students work and was debating as to how much to use in the article.  I decided that in this case I would not go overboard on the wording as I felt the photos gave an accurate summary of the place.   I also referred the preliminary spread to my fellow students and got some useful feedback especially on the font used ( I originally used Olde English font throughout but the feedback I got was that it was not particularly clear in pages 2 and 3 so I changed it to hopefully a clearer one.)  A couple also made the point that there were no people in the shots but this was not something I had control over.   In any event, in my experience of hotel brochures and articles, the majority have been without people in the shots (with the exception of where people are being introduced)

I also considered a couple of shots in back and white but felt that they were not justified and in addition detracted from the warmth of the images in colour.

Demonstration of Technical and Visual Skills

I’m fairly happy with the results of this given the time constraints I had, and feel that I have managed to get both some interesting angles and lighting in the shots.  I’m also happy and the composition of the shots although it occurred to me after ward that by using a small stepladder I may have been able to get some more interesting and unusual angles for the shots.)  It would have been advantageous to have more time to shoot at different times of the day, as opposed to just the morning, to get more lighting effects.  I mainly using a mid range zoom 24-70mm and a wide angle zoom usually at 12mm, both on a full frame camera (which gave me the ability to crop as needed.)  All adjustments made in Lightroom except for exposure merge made in Photomatix.

Quality of Outcome

In terms of the brief I set myself, essentially an advertisement feature in a magazine,  I think the quality is ok and would I think pass muster as being useable for a proper brochure.  The only thing lacking is possibly a shot of the premises in its village context but with all the parking outside this type of shot was not possible.  I think the amount of wording is sufficient and although I did initially include further details about both the rooms and the history of the building I felt it better to keep it brief.  At the end of the day the test is whether the photos would entice you to stay at the guesthouse and think on balance they would.

Demonstration of Creativity

The use of both natural and artificial light (with both existing domestic and studio lights) and the range of shots have given, I think, a good and hopefully inviting idea of the Abbot’s Fireplace.  The subject, and the context in which it was being photographed, did not, I think, lend itself to anything radically out of the ordinary in photographic terms .   Having said that I did experiment with different viewpoints and different lighting to arrive at what is hopefully a reasonable diverse set of images.  I’m not sure that it could be said that there is a personal voice as it could reasonably be argued that I have stuck to an existing format.  That said, the viewpoints I’ve chosen are to some degree, I think, imaginative.


As part of my research I looked at a lot of brochures both for hotels and places of interest.  I also looked at various lifestyle magazines such as Index and Kent Life and the internet to get a feel from what is normally considered the standard for this type of article.

My learning log has some examples of these.

As this is the final assignment of the module I thought it might be a good opportunity to reflect on the module and its impact on me as a photographer.

I think what it has done mainly is to make me both more self critical and more radical (although this assignment may not reflect the latter so much) in that I now tend to think about my images both before and after taking them and as a result probably take less shots but more  that I am happy with, if that makes sense.  It also has encouraged me to think outside the box (not always successfully) and depart from the traditional camera club ethos of taking photos where perfection is valued higher than imagination or creativity.

The other major impact – from study visits; reading (both recommended ad other books) and seeing other students work (both in group meetings and online) – is the exposure to, and inspiration of, other peoples work the vast majority of which I have really enjoyed. Although some of it has made me, if truth be told, feel woefully inadequate, so much more has shown me what is possible and what is worth working at.





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